I'm Barbara.

DATA CONSULTANT · ADVISOR · FRACTIONAL LEADER

I started in finance and accounting and was drawn to how organisations actually make decisions with the information in front of them.

I've spent most of the last decade working on data, systems and change in complex, regulated organisations. Much of that work has meant taking messy data, unclear processes and tangled systems and making them work day to day.

My experience spans financial services, the public sector, property and infrastructure, with organisations including Barratt Redrow, Fidelity Investments, Aviva Investors, UBS, the Department for Transport, UKHSA and Mott MacDonald, alongside others I can't name.

Now I do that on a fractional basis. For businesses, I lead data, systems and transformation. For founders, I'm the senior data and AI lead you can't yet justify hiring full time.

I've built AI platforms, written specifications that secured funding and led teams through data problems that had already stalled progress. I run Stratford Ellis, my consultancy. I'm based in London and work wherever the work is.For Business →·For Founders →