When you're running a company, decisions about data, tools and AI often fall to you. I help you work through them, with the experience of someone who's led this work in larger organisations. We can work together part-time as your data and AI lead, on a short strategy sprint, or on the build itself.
Three ways to work together, plus a single session if you'd rather start there.
For when your business needs senior data and AI leadership part-time.
I stay involved month to month, joining your meetings, helping choose the tools and working through the AI decisions you're unsure about, so you make better use of the numbers you already have.
Two to four days per month · Minimum three months
For when you need to know what to do next, quickly.
A short piece of work to review what you have, find the gaps and agree what's worth doing first. You get a prioritised plan with costs and sequencing, written so your team can run it.
Four weeks · Fixed scope
For when you have a plan and need help getting it built.
I help with tool selection, oversee the build and support migrations. I work alongside your team and suppliers to make sure the delivery matches what you've agreed, at a scale that fits your business.
Scoped to the build.
90 minutes · £150 · For current clients and businesses thinking of working with me, with a specific data, systems or transformation decision. A pre-read, a recording and a written follow-up are included.
Six calls you'll need to make in your first year of scale. Short and direct, written for founders who'd rather decide once than dither for a quarter.
Drop your email. The PDF will download straight away and I'll email you a copy too.
One email when something useful goes up. Unsubscribe in one click.
You may have business data scattered across different tools and need to make sense of it. Or you may be choosing your first tech stack, building reporting, or trying to understand where AI would actually help.
I also help founders set up data processes that can grow with the business and prepare their data infrastructure for funding rounds or audits.
I've worked with founders in tech, creative businesses, professional services, e-commerce, health and social impact.
A growing property data product had information spread across five tools, no agreed source of truth and no clear view of where AI might fit.
I mapped the data, identified gaps that were costing the team time and put together a 90-day plan they could run themselves. They moved away from chasing tools and had a clear plan to follow.
A boutique consultancy preparing for a funding round couldn't answer investor questions about revenue by service line, retention or pipeline.
In a four-week sprint, I audited the data and produced a prioritised roadmap with costs. The team went into the round able to explain its data and the work needed to improve it.
With revenue from newsletters, events and brand partnerships, the team needed to understand which areas were worth investing in. They were relying on instinct because they didn't trust the numbers.
I defined the metrics, brought audience and revenue data together and built reporting that helped the team and its partners understand the business.
A founder-led product brand was selling well, but Shopify, email and paid marketing data sat separately. The founder had little to go on when allocating budget.
I scoped and oversaw an analytics build that brought together customer sources, acquisition costs and the products driving repeat purchases.
Stack · BigQuery, Looker Studio
An early-stage health platform was preparing for a Series A but couldn't produce the metrics investors were asking for.
I built the data model, reporting layer and metrics framework, with a setup the team could manage. The company closed the round.
Stack · Dynamics 365, Power BI
A growing agency had plenty of operational data, but profitability, resourcing and client reporting depended on spreadsheets the team didn't trust.
I worked as its fractional AI and data lead for four months. I audited the systems, brought the data into one reporting environment and built dashboards the team used, without a full-time hire.
A four-module platform designed to help residents be heard and give organisations the data to respond.
I led the product strategy from the initial idea through to submission. The bid secured £285,000 from the Social Housing Innovation Fund.
A SaaS founder wanted AI on the roadmap but wasn't sure what to build or when.
I reviewed readiness across product, operations and data, then set out what to build now, what to defer and what to leave alone. The founder could get back to delivery with those decisions made.
I run Stratford Ellis, a small UK consultancy. Most of our work is with larger organisations on complex migrations and regulated change, often with a board watching closely.
I work with founders alongside that, and it's the part I enjoy most. Budgets are tight, decisions matter immediately, and you can see the results within weeks.
I've built AI-backed platforms, written specifications that secured funding and helped teams work through difficult data problems. I bring that experience to the work we do together.
I work with a small number of founders at a time so I can give each business the attention it needs. If you'd like help with your data, systems or AI plans, tell me what you're working on.
Current availability · Limited spots
For a larger team or programme, I lead data and transformation work, review stalled programmes and give an independent view of systems and delivery.